Mood Board

Here is a slide show of photos which represent my audience of young girls, aged 12 to 14 years old, who are interested in pop music and fall into the demographic of mainstreamers. The images portray their interests, hobbies and lifestyle, whilst also portraying the connotations of happiness, innocence and fun that pop genre music represents.
I have collected a range of photographs of pop music artists such as Katy Perry, Little Mix and  One Direction, who are all very popular with my target demographic. I have noticed that all artists are seen to be smiling or pulling a silly pose, which portrays the lack of severity in the genre. As well as this, through mise-en-scene the artists are seen to be down to earth as they are clothed in normal and non-extravegant clothing. I know my target audience would like these images as they are mainstreamers and therefore are more "down-to-earth" than other target demographics such as aspirers. Complimenting this, I have used a photo of pink converse trainers, which are a popular brand with my audience. The shoes are less expensive than other brands, and at about £40 each many of my readers will own several pairs. Knowing this, I may ask my model to wear a pair of converse during my photoshoot to allow my audience to connect with the pop arist they are reading about.
I have also inluded images to portray my audience's social habits such as fashion stores, such as New Look, coffee shops, like Starbucks and beauty products, such as Barry M nail polish. At the age of 12-14 my audience are just beginning to gain their independence and are probably just starting to be allowed to go out with their friends without their parents. Because of this, their hobbies include daytime social activites such as meeting their friends in Starbucks or going shopping or to the cinema. These are all inexpensive days out which are in local and busy places where their parents would feel safe leaving them. The images also portray my secondary audience of middle classed parents, social group ABC1, aged 30-40 who have more money to spend on buying magazines for their daughter.